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The YSL Opium campaign starring Emily Blunt is out, with Blunt reclining in a low cut dress and statement necklace, clutching the bottle to her chest. Shot by Patrick Demarchelier, this advert is tamer than past Opium ads, but still seductive.

"It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished," said Emily. "Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill."