Evelyn Lauder, the senior vice president of the Estèe Lauder Companies, and the inventor of the Pink Ribbon, has died aged 75 from complications with non-genetic ovarian cancer.
The wife of Estee Lauder's son Leonard, Evelyn joined her mother-in-law at her baby company in 1959, which at that time had only five products in the line, where she was responsible for popular perfumes like Beautiful, Happy, and Pleasures, and gave Clinique its name.
By far though, Evelyn's biggest achievement was creating the now-iconic pink ribbon in 1992 to help raise awareness of breast cancer (herself a survivor of the disease), and following that setting up the Breast Cancer Research Fund, which has raised more than $350 million to date.