Jo Malone London in Bloom scents are Jo Malone's first foray into bottles that look slightly different, each featuring an image of the notes they contain within. There is also no label on the back of the bottle so you can see the whole pretty floral picture from all angles.
There are three scents in the London Bloom collection.
White Lilac and Rhubarb
Initially I thought that the rhubarb element of the scent would be overpowering, instead it was a warm overtone to the lighter lilac and provided a sensually fun scent with a hint of something exotic. My favourite in the collection, this is a scent to be treasured.
Iris and Lady Moore
This is a fresh scent for those who know what they like and don't need any surprises. Th Iris is quite strong, so be prepared for people to sniff (nicely) as you pass by.
Peony And Moss
A rich heady scent that had a very earthy smell to it, this would suit those who like cassis with a grounding in ivy for some subtle high notes.
£72 for each scent from March 2012
