Balenciaga have harnessed the might of the Twilight fanbase by signing up Kristen Stewart as the face of an upcoming perfume!
And not only is she the face of the new scent, but she's the muse too - according to creative director Nicolas Ghesquière, "Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence."
And what does Kristen, woman of few and usually awkward words, think?
"Balenciaga has always stood out to me," she told WWD. "Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now."
She continued, "The brand is just cool. That's the way it is. I feel drawn to it. It provokes on a number of levels. It isn't afraid or contrived. It hits a very cool balance, always. Always pretty undeniable."
She's going to do well. That quote is almost as unfathomable as a perfume advert.