The vajazzle has had vast amounts of coloumn inches thanks to Amy Childs and the rest of the cast of The Only Way Is Essex, but just like many of TOWIE's stars, it's 15-minutes of fame might be over, replaced by something new - the furjazzle.
Well it's not actually called that - New York spa chain Completely Bare (nice name) is offering the 'Foxy Bikini', in which you pay $225 to get a piece of fox fur glued to your bikini area.
Yes really.
The... merkin... lasts you three days (as long as you follow the salon's advice - no shampoo ladies) and if that's slightly out of your price range, 'The Carnivale Bikini' for $195, where you get neon feathers down there instead, might be more down your street.
The salon's owner, Cindy Barshop, who US readers might know from 'The Real Housewives of New York City' explained of the strange treatment: "Feathers and colorful fur were shown on a lot of the runway shows and I thought, let's bring back the merkin incorporating these hot trends and allow ladies to wear something fabulous down there."
Unsurprisingly, the salon has got itself in trouble with PETA with this: "It's outright sleazy, and it's downright cruel to kill an animal to decorate your privates," they said.
Well, it's one way to give your boyfriend a surprise on Valentine's Day we suppose. Want one?
[The Cut]