bruce_willis_lovingly_perfume.jpgThere hasn't been a really ridiculous celebrity perfume release for a while; I mean, Tulisa's The Female Boss was quite amusing, but mostly for the name (the advert for Khloe Kardashian and Lamar Odom's unisex fragrance could have been hilarious if it wasn't for how completely sickening it was and Justin Bieber's Someday is just not funny anymore.) but there hasn't been something really, really funny for ages. Till today. When we found out about Bruce Willis' new perfume. Lovingly.

... Not kidding.

Lovingly (blergh) by Bruce Willis is the new female fragrance from the Hollywood actor, following on from his male fragrance, which he released in 2012. The scent - which features top notes of green citrus fruits, heart notes of white blossoms, and base notes of sandalwood and musk - will also come in the form of a body lotion, shower gel and deodorant spray.

If you - like us - were wondering what in the hell inspired Bruce, manly star of Die Hard, to design a women's perfume, well we have an answer. "The scent is a declaration of the actor's love to his wife Emma Heming-Willis." Poor Demi Moore. Bruce didn't design a perfume in her honour. Maybe that's why it didn't work out. Or maybe it was because she had no idea he was so into designing a women's perfume.*

In case you're not familiar with who Bruce's wife actually, is, that's her in the campaign image above. So yeah. If you'll be wanting to get yourself a bottle of Lovingly (blergh) you can get it exclusively on lrworld.com.

*More surprsing things about Bruce Willis, courtesy of IMDB:

Was voted "Most School Spirit" in high school.
Offered $1 million to anyone who turned in Osama bin Laden.
Is the hero of singer Nick Lachey.