david_koma_aw12_hair_london_fashion_week.jpgWhile hanging around backstage at London Fashion Week A/W12 for the past five days, we've observed quite a simple approach to catwalk hair (with a few exceptions): ponytails, blow dries, etc, that I'm sure the models were grateful for (their hair's taking a battering, believe us). It was similar story backstage bright and early at David Koma yesterday morning where the models for his A/W12 show were sporting simple but beautifully sleek ponytails.

Koma's collection this season was inspired by greyhounds, and he wanted their quailites - sleekness, power, speed - to be conveyed in his models. "Forced into putting their hair up [to show off the necklines of the clothes], we wanted to do something delicate but that also referenced the idea of masculinity," ghd's Creative Director Kenna explained to us backstage.


The beauty of this look was all in the details: the futuristic style favoured by Koma appeared in the sixties-style hairline, which scooped down from a low side parting on one side, the other, brushed back with hairspray, gave it a masculine edge; the shiny sleekness of the ponytail that caught the light as it swished down the catwalk and the silver eyelets that featured in the clothes which acted as clasps.

So how was it done? Mostly prep work, according to Kenna: starting with ghd Root Lift Spray, the hair was given a blow dry using the ghd air, and then draped back and clasped with the silver eyelet. A once over with the ghd Max Stylers, gave it perfect sleekness.


As for the make up, by Stila, lips were red "almost like she'd been drinking red wine overnight". The red wine shade was created with a blend of products, including the Pomegranate Crush Lip & Cheek Stain, Long Wear Lip Colour in Daring and a navy blue eyeliner to add a wine-y depth.

Skin was flawless and glowing, thanks to Stila Beauty Balm mixed with some fair concealer so it would pale out the skin slightly. A dash of Elizabeth Arden 8 Hour Cream along the cheekbones and brow bone added some shine, and mascara pulled down the lashes instead off up discouraged any curl - they wanted them straight to add some toughess and make sure they weren't too pretty. Custom nail wraps by Minx - glossy black with tiny greyhounds cut out on them - over nude nail polish finished the look!


Check out the runway report over at Catwalk Queen.