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vivienne_westwood_cheeky_alice.jpgIf you were a fan of Vivienne Westwood's Naughty Alice perfume (like I was - I'm wearing it right now in fact) you'll be happy to hear about her latest launch providing another facet of the character - Cheeky Alice!

The third perfume by one of the most respected designers in the world, Cheeky Alice retains the Alice in Wonderland theme that its predecessor played on - even down to the looking glass embossed on the gorgeous coral and gold packaging - but where Naughty Alice was sensual and sexy, Cheeky Alice represents the playful, mischievous side of her personality. Delicate lily of the valley provides the opening note, developing down into its floral heart of peony and rose (a symbol of womanhood), which gradually mellows to a woody, musky base.

The element of fashion is still there too - the double heart ended red tag around the neck of the voluptuous, medieval-looking bottle (which both brings to mind Westwood's famous feminine cut clothing and channels her signature of reworking historical shapes into modern designs) is a bracelet, so you get to wear a piece by the iconic designer, even if you can't afford one of the show-stopping gowns sported by the likes of Anne Hathaway and Rachel McAdams. And because Vivienne is such a political activist - seriously, she speaks on everything from the environment to civil liberties and the economy - it's not tested on animals.

The perfect fragrance for a playful, feminine person looking for a fresh but alluring summer scent (and a genius idea for a Valentine's Day gift), Cheeky Alice is available to buy in selected retailers now or click here to buy online.