The latest MAC Viva Glam campaign (inexplicably) stars Ricky Martin and Nicki Minaj. With awesome splashy images like this, we'll take it! The Viva Glam campaigns always have a more is more appeal, but having some muscled manly goodness in a beauty campaign adds a little extra excitement.
MAC created a "scene-stealing" pink lipstick for Nicki and a colourless Lip Conditioner for Ricky. Every cent of the selling price goes to the MAC Aids Fund, which is pretty unheard of as far as "for charity" products go. It's usually about 10% or "proceeds" at the most generous.