A Fifty Shades of Grey perfume on the way?
Have you read Fifty Shades of Grey yet? We have. It's terribly written but that just adds to its hilarity (not intended hilarity). The absolute frenzy that the book has brought on is a complete phenomenon - apparently it's almost overtaken Harry Potter as the fastest selling book in the UK. So obviously author E.L. James has seen an oppertunity for some product line spin offs and signed up Caroline Mickler Ltd to be the global licensing agent for merchandise. Including perfume.
In a statement Mickler said, "The market's interest in Fifty Shades of Grey as a brand is enormous. ... We expect this property to make a very strong showing." Hoskins added that this was the first step in developing Fifty Shades into a worldwide brand. This will include lingerie, bedding, home furnishings (what kind of home furnishings?!), fragrances and beauty products.
So we've gone right past celebrity perfume now into the realm of erotic fiction fragrance? Please lets not give Mills and Boon any ideas. Or Jordan.
The perfume is clear kind of - but what is this unclear 'beauty products' category? Eyeshadow? How will they do that? Surely not just grey eyeshadows. Maybe there'll be lipgloss the colour of a bitten lip or something...