Justin Bieber launches second perfume, get ready for Girlfriend
Seriously, his debut perfume Someday was the best selling fragrance of 2011 and won Best New Celebrity Fragrance at the FiFi Awards. The whole thing was very well played - even the commercial for the fragrance played on the hopes and dreams of his Beliebers (I actually just shook my head as I wrote that word) suggesting that wearing it would cause Justin to come flying in through the window. The boy knows a good thing when he's onto it - he's announced he's releasing a second perfume, Girlfriend.
In case you've missed it, Boyfriend is the name of Justin's new single, so you see what he's doing there.
"Girlfriend is kind of a more mature version of Someday," Justin told WWD. "It has some of the same scents to it, but older. It's going to be a great fragrance, and I think people are going to like it a lot." Something about this quote makes me think the advert won't be as funny as the last one.
So how does he describe Girlfriend? "Flirty sophistication" apparently. The scent has top notes of sparkling pear, crisp mandarin and rich blackberry; a heart of pink freesia, star jasmine, apricot nectar and orange blossom, and a drydown of vanilla orchid and luminous musk.
With this growing empire, you would think Justin might make a fragrance he can wear. But you'd be wrong. As he's said before (hilariously and incoherently) he's just not into it. "At the moment, I'm not interested in making a men's fragrance," Justin said. Sorry guys.