Well, it has happened. They already had fragrance and nail polish so it was only a matter of time before Kourtney, Khloé and Kim Kardashian decided to kash in on the world of make up.
The Kardashian sisters have signed a contract to launch their own colour collection, which they've called Khroma Beauty. Of course, everything that could possibly have the letter K shoved on the front has had a Kardashian makeover - products include the Kardazzle Compacts and Kurve Compact Dual Finishing Powder. What does Kardazzle even mean? I don't think I want my face Kardazzled.
The full range will provide products for eyes, lips and complexion, and will provide everything you need to copy their looks, as well as false eyelashes, mascaras and the aforementioned Kardazzle Compacts as part of a holiday collection. There will also be an interesting sounding gold pre-foundation treatment called the Million Dollar Mask, which I want just for the name and the fact that it'll clearly be in bling-tastic packaging.
Kim, Kourtney and Khloe, who will be the faces of the line as expected, will also be creating beauty how-to videos for youtube and dishing out tips on twitter (with the help of their makeup artists, obvs).
There is also an ad circulating, which we found on the excellent fashionista.com.
I'll let you see that how you want to.
Will you be embracing their new venture? Tell us in our poll below!
