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If, like me, you have a hard time remembering anything but moisturizer in your beauty routine (and that's if I'm lucky!) then Per-fekt Lash Perfection Gel is perfect for you! If you want to improve lash thickness and length in one month, that is!

The gel is "the latest in lash technology involving a moisturising and stimulating lash treatment as well as growth-enhancing ingredients to improve lash thickness and length in 28 days. The product also includes a built in mascara to achieve instant results which open up eyes immediately allowing for a 'wide awake' look."

The colour gel distributes pigment through the lashes providing a natural-looking shape and contour and can be layered for a more dramatic effect. This one-shade-to-suit-all 'FLASH' Smart-Colour Technology is designed for the perfect match with any lash. Lash health benefits include Anti-Oxidants, Vitamins A & E to strengthen, condition and tame unruly or sparse lashes and Panthenol (Vitamin B5) to help condition dry brittle lashes and stimulate growth. The formula is fast-dry, no-flake, no-clump and fade-resistant.

Personally I'm much more likely to remember a product like a lash growth serum if it's something that's also already a part of my makeup application - like mascara.

Available at Harvey Nichols and Fenwick, the gel retails for £24.00.