We revealed back in May that Gwyneth Paltrow had given Hugo Boss her highly regarded GOOP approval by becoming the face of their newest perfume, Boss Nuit Pour Femme - well now the advert has dropped!
As the perfume is based on the little black dress, the actress is of course, wearing one (tight and one-shouldered) as she sashays around her trendy apartment (with an incredible view - seriously that place must cost a bomb), before adding the finishing touch to her look - a sprtiz of Boss Nuit Pour Femme.
"I love the idea of basing a fragrance on a little black dress because its such a resolutely feminine concept but its so simple at the same time," says Gwyneth. "I love how perfume can finish off an outfit and make you feel pulled together".
And we're sure you can expect to see Boss Nuit Pour Femme in your GOOP newsletter come its release in August. If you can't wait till then for a LBD-inspired hit, Guerlains La Petite Robe Noire is £42 at Selfridges now!
