M.A.C. Viva Glam raises $250 million
MAC have announced that sales of their Viva Glam line have raised an amazing $250 million!
The brand release a Viva Glam product every year with different celebrity collaborations, including Lady Gaga, Fergie, and most recently, Nicki Minaj and Ricky Martin, and all of the proceeds - really, 100% - go to the MAC Aids Fund, which helps those living with and affected by HIV/AIDS.
A handful of celebries have tweeted to congratulate the brand and its customers in reaching the milestone figure including Christina Aguilera, Eve, and Dita Von Teese, and to celebrate, Viva Glam are taking over MAC cosmetics twitter account until July 27th, so for more info about the cause, go and follow them here.