The most shocking make up tutorial you will ever see
Every beauty fan worth their shu umerura eyelash curlers know beauty vlogger Lauren Luke, so you might notice that her latest make up tutorial, How To Look Your Best The Morning After (above), is a little bit different.
In the video we see a battered Lauren teaching viewers how to best cover up bruises attained from a heavy night being punched into a coffee table by your partner, and also covering up split lips "caused from watches or rings". Lauren is just showing us how to hide bruising on your neck when a door is heard from downstairs and the video abruptly ends.
Don't worry, though - Lauren is fine. She's actually teamed up with Refuge, which seeks to raise awareness and funds to help victims of abuse, to create this tutorial PSA as a raising awareness of domestic abuse and to send the message that it should never be covered up.
This isn't the first time a make up tutorial has been used to raise awareness for a cause: Nikkie, one of the most watched make up vloggers in the world, recently made A Crash Course To Shine (below) with Volkswagon to discourage women from doing their make up while driving (apparently more than 500,000 car accidents in the UK are caused by this). This format is very effective for delivering messages like this, don't you think? The relaxed mode you fall into watching make up tutorials really amplify the shock factor for things like this: you're not expecting to see something that makes you so uncomfortable so the message really hits you hard. We expect we'll be seeing a lot more of these in the future. What do you think of them?