YSL launch the Facebook Devoted To Fans Palette
When I first saw the pictures for this I was very confused, because it's not April, and therefore I consider it unfair to April Fool someone without a fair chance of knowing what's happening to you. So I chose to believe it (also I've been assured by their PR team that it's real).
YSL have designed the Pure Chromatics Devoted To Fans palette, inspired by Facebook and as a "declaration of love" to their fans, "[weaving] together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design".
Seriously. The palette features Facebook's famous blue and white, as well as a grey and black and there are only 1,650 up for grabs. But that's not all - it's also a digital product too: any Facebook fan who buys the Devoted To Fans palette will receive special "privileges", such as exclusive information, perks and services through their Facebook feed and in store.
Understandably, Facebook are pretty happy. Damien Vincent, Commercial Director of Facebook France said: "We are honoured that a prestigious brand such as Yves Saint Laurent resumes Facebook colour codes to launch a unique product destined for his fans."
It launches Thursday 19th July on YSL Beauty's Facebook Page for £39 - snap yours up then.