Katie Holmes is the first face of Bobbi Brown
Katie Holmes' divorce from Tom Cruise has opened way more doors for her then you'd think - the latest door has led to a big poster of her face, since she's just been named as the first ever face of Bobbi Brown!
The 33-year-old actress will act as the brand's muse and a collaborator - yep, there'll be a Katie Holmes capsule colour collection in 2013 - as well as appearing in ad campaigns, the first of which will break next spring, according to WWD.
The biggest question here is why Bobbi Brown, who has gone 21-years without a brand ambassador, have chosen to get one now. As with a lot of things, it was own to friends in high places. "This all came together eight weeks ago, when Katie and I were introduced by a mutual friend," Bobbi told WWD. "We had tea in the afternoon, and we bonded."
"And then it was, 'Oh, my God, you would be the perfect face for Bobbi.' We weren't looking for a celebrity, just a cool, amazing woman who would fit with our brand. And she's just ridiculously naturally beautiful."
Katie gushes about Bobbi in turn. "I think it's amazing that Bobbi found a hole in the marketplace and said, 'I'm going to do something about it. I'm going to create a line for real women who want to look pretty and have it be easy,'" she said. "I will be watching over every woman as she buys her lipstick," she joked.
What do you guys think of the choice? Fitting? Let us know!