Diet Coke is basically the drink of the fashion industry (as well as Vitamin Water, obvs), and it looks like Coca Cola want to conquer the beauty industry too - they've teamed up with French pharmaceutical company Sanofi to produce Beautific Oenobiol, a range of beauty and wellbeing drinks.
Sanofi own Oenobiol, a beauty supplement brand which have teamed up with coke to produce the drinks which claims to 'help strengthen hair and nails, embellish skin, lose weight and improve vitality.' They will be launched in France this autumn as a pilot, and then could expand to the rest of Europe if they're successful.
Interested?
