Katy Perry goes big for new ghd campaign
We showed you the first group of images from Katy Perry's new campaign for ghd back in August, and now the haircare brand have released the rest!
If the first images, also shot by Ellen von Unwerth like these ones, captured a sleek, sophisticated Katy, then this set shows off her glamourous, superstar side.
The singer's now black hair is injected full of volume (from my now expert knowledge of ghd products, I'd say that was down to a combination of the ghd air and Root Lift Spray, and maybe Total Volume Foam) and then packed full of curls, graduating from big chunky ones from the roots of her hair, to smaller, tighter ones at the bottom.
If curls aren't doing it for you, there's more inspiration the in the form of an 80-esque blow out - and as we know from the past fashion month, the 80s are going to be massive next summer. I love how ghd are moving with the times - now that poker straight look isn't fashionable anymore, they've found new ways to keep relevant and ahead of the game, while still staying true to their brand. Clever.
Like the new images?