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Per-fekt launches Lash Growth Enhancer & Mascara in one

If, like me, you have a hard time remembering anything but moisturizer in your beauty routine (and that's if I'm lucky!) then Per-fekt Lash Perfection Gel is perfect for you! If you want to improve lash thickness and... Read more »


Lancôme Hypnôse Doll Eyes mascara review

You can't have missed the posters everywhere advertising the newest addition to Lancôme 's mascara range, Lancôme Hypnôse Doll Eyes - the images of the models with their dolled up faces have been catching my eye for a... Read more »


MAC announce Opulash Optimum Black

I'm starting to wonder if MAC ever let their developers go home - it seems like they announce new products every day! The latest product is an update to their Opulash mascara ; Opulash Optimum Black . An extra... Read more »


Get to the Benefit They're Real flash sale!

Benefit 's upcoming They're Real mascara isn't out til 27th August, but if you, like us, can't wait to get your hands on it we have some awesome news - they're holding a flash sale of the product this Saturday (the 6th... Read more »


Boots No7 Lash Adapt Mascara

Boots have announced their latest mascara from No7 , Lash Adapt - it's apparently a new 'unique formula' that contains jojoba oil, which has been designed to be so weightless you can build up to six layers without... Read more »


Benefit announce They're Real mascara

Benefit 's Bad Gal mascara is a total cult product - and they might have another on their hands with the launch of their latest mascara, They're Real . As you might be able to guess from the awesome tongue-in-cheek name,... Read more »


Buy ModelCo FibreLash mascara at Boots now

Zara showed you ModelCo 's new FibreLash mascara at the beginning of last month - an innovative product which promises to give you the full effect of false lashes, without having to mess around with glue. My kind of... Read more »


L'Oréal Paris Lash Architect 4D Mascara Review

L'Oréal Paris have continued their quest to bring you the best lashes possible with the launch of their latest addition; Lash Architect 4D Mascara . Following up from Lash Architect 3D, L'Oréal Paris have updated... Read more »

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Eylure Upper and Lower Lash False Lash Review

Eylure recently released news of their upper and lower lash false lash set, and I've been having a play. The pack comprises of one thick lash for the top lid and a thinner one for the lower lash. I really like the look-... Read more »

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Eylure retro false lash adverts: GALLERY

Eylure are a brand known for their false lashes- they've been in the business for over 60 years! They're known for pushing the boundaries of lashdom, and have released a zillion types of lashes, from duo lashes (for the top AND... Read more »

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ModelCo FibreLash product review: Dannii Minogue approved!

ModelCo FibreLash mascara has been described as ' brush on false lashes ' and having tried this myself I can confirm that this moniker is 100% accurate . It sounds to good to be true but this is one instance where the... Read more »


Get beachy with MAC's Surf Baby Collection

MAC are so prolific with their new lines: they've just announced a whole new one for summer named Surf Baby . The new range's (which is extensive - check out the whole thing in the image below) packaging is completely... Read more »


Bourjois enter the rotating mascara field

Rotating mascara is set to be the hot new thing for mascara this year (coming on the heels of the vibrating mascara trend) but actually they've been around for a while - Kiss and Makeup reviewed one (the Spinlash electric... Read more »


MAC's Wonder Woman Collection is AMAZING

I love MAC as much as the next girl, but I have never wanted a collection like I want their upcoming Wonder Woman line . Isn't is epic ? The collection will include compacts and cases in the character's signature royal... Read more »


Product Review: Lancôme Hypnôse Drama Mascara

It takes a lot for me to change my mascara because I love mine so much ( MaxFactor Masterpiece BTW) but I was really excited about trying Lancôme's Hypnôse Drama mascara . Hypnôse Drama promises to add intense volume to... Read more »


Maybelline New York One By One Mascara

Maybelline New York unveiled its Spring collection (yes another one) this week - among the products was this One By One Mascara . Apparently the wand has over 300 bristles on it, which is supposed to thoroughly coat and... Read more »


Clinique to release Bottom Lash Mascara

Every morning I apply my makeup hoping to achieve big, bright eyes. I hold my hand steady as I try to coat my bottom lashes in mascara, but always end up with clumps and smudges a-plenty. The average mascara brush is just... Read more »


Givenchy Phenomen'eyes mascara: Was it worth the hype?

Back in 2008 Givenchy released their Phenomen'eyes mascara , with a groundbreaking spherical brush made from elastomer to help it glide over lashes. The idea is that the wand reaches all of the lashes from root to... Read more »

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Collection 2000 Skyscraper mascara

Collection 2000 took us to the top of the Gherkin in London last week to show off the newest addition to their, er, collection - their Skyscraper mascara . Boasting a new clump-free formula with a double-action... Read more »


Hello Kitty Maybelline Mascara

If there's anything I like more than a new mascara, it's a new themed one, and this Hello Kitty baby ticks all the right boxes. So far we've had Hello Kitty MAC , Hello Kitty New perfume and even Hello Kitty Slendertone... Read more »


Poll: What beauty category do you spend the most on?

What beauty category do you consider your highest priority? According to sales figures in today's WWD , it's likely mascara and eye cosmetics. Last year, while many categories remained flat - neither gaining nor losing... Read more »

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Stila's Spring 2010 star - black diamond mascara

Stila's new products for Spring 2010 have been announced and among them is this curious Black Diamond Mascara. It seems at first glance the point of a "diamond mascara" would be glittery or sparkly lashes. But the formula in... Read more »


Brush up for autumn with Benefit Bad Gal Lash Plum

Forgive me for going a bit plum crazy, but the colour is such a perfect companion to everything about this time of year that I can't help it: the darker clothes, the ripening fruit: it's an age-old harvest time colour that... Read more »


Product Review: Maybelline Pulse Perfection

Like all beauty addicts I've never found a mascara I've been totally happy with, so I was keen to try the latest innovation in anti-clump technology: vibrating mascara. Buzzy mascaras are nothing new, but as a big fan of... Read more »


Product Review: Maybelline The Colossal Volum' Express mascara

This mascara's been available in the USA for ages now, but it only recently hit UK stores and is currently subject to all kinds of special offers and introductory deals. Maybelline have always been known for their... Read more »


Product Review: Rimmel Glam'Eyes Mascara

Rimmel mascaras have always been a favourite of mine. I like big, dramatic lashes and theirs usually deliver for very little cost. The latest one to join the ranks is Glam'eyes, a does-it-all mascara that comes in boudoir... Read more »


Sneak preview: L'Oreal Double Extension Beauty Tubes mascara

As the resident mascara fiend, when a sample of L'Oreal's new Double Extension Beauty Tubes found its way onto my desk, I was more than happy to give it a go. Mascaras that build up 'tubes' rather than traditional flaky... Read more »