Zara has been involved with Kiss and Makeup and other Aigua Media sites since 2006, where she worked her way up from junior writer to editor of Kiss and Makeup and has been instrumental in seeing the site's influence grow within the beauty community.
Zara has always worked closely with brands to enable coverage; she has created joint projects with Clinique, Estee Lauder, Special K and No7 and has consulted on blogger outreach for a variety of PR agencies.
Zara is regularly quoted in the press as a beauty expert and has been a judge in the UK Beauty Awards for two years running.
Recent public appearances include The Wilderness Festival 2011 with Psychologies Magazine, The Gadget Show Live, the FashionWare show in Las Vegas, SKY News, BBC Television and the London College of Fashion.
Zara has been commissioned by various companies to create features and news stories including titles such as Stylist, Fabulous, ChipChick.com, Stuff, The London Paper, InStyle Online, Psychologies, The Times and The Guardian.